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Broadcasting to the 1billion
If YouTube was a country it would be the world’s third largest by population. Culturally it’s just as significant, helping launch the Arab Spring (along with Justin Bieber and Psy). Which isn’t bad,...
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Corporate Social Responsibility (CSR): Save the Earth and money
Consumers prefer brands with ethical credentials. Employees prefer working for brands with ethical credentials. And, interestingly, brands with ethical credentials have been shown to perform better on...
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Don’t waste time fighting the Google regime
It’s never good for business if one company controls the market, hence the Competition Commission. Evidently, though, things work a bit differently when you trade online. As our Blagger’s Blog quoted...
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The Blagger’s Blog 12th April 2013
A weekly roundup of talking points, sans effort Thought for the week “Whether you were for her or against her, Margaret Thatcher set the agenda for the past three and a half decades of British...
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Marketing, public relations, and the 404 opportunity
In comparison to 303s and 808s- musical kit that helped give birth to techno and acid house- 404s don’t usually connote anything cool. Instead, as Tuesday’s Metro newspaper pointed out, hearing those...
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The Blagger’s Blog 19th April 2013
A weekly roundup of talking points, sans effort Thought for the week “The best way for us to react is to push ahead with the (London) marathon on Sunday, to get people on the streets and to celebrate...
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The Blagger’s Blog 26th April 2013
A weekly roundup of talking points, sans effort Thought for the week “Despite a tough economic backdrop, we are making progress. We all know there are no easy answers to problems built up over many...
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The Blagger’s Blog 3rd May 2013
A weekly roundup of talking points, sans effort Thought for the week “Facebook is populated by mums and PR staff. No self-respecting young person would be on Facebook.” Radio 1 Newsbeat and 1Xtra...
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The Smoking Gun guide to the fabulous world of food blogging
If you’re looking for brand exposure then prominent enthusiasts, busily running their own weblogs, cannot be ignored. As such, understanding which are the most read, and held in highest regard, can be...
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The Blagger’s Blog 24th May 2013
A weekly roundup of talking points, sans effort Thought for the week “The political climate is very much worse than 2005. We are living in a climate of very nasty and angry politics on issues like...
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The media, this month May ’13
DIGITAL- Women’s magazine Easy Living is set to turn off the printing presses and go all-digital due to falling circulation figures, despite the title- owned by high end publishing giant Conde Naste-...
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Google Glass: A glance in the wrong direction?
By now the spectacles capable of streaming and surfing are well documented. Unfortunately, though, the device is already being mocked in many reports. Impressive by all technological measurements,...
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Updates and amends- a guide to social media changes
With all things digital progressing at an alarming rate, keeping abreast with the latest developments in online networking isn’t easy. Consider this your essential briefing on recent alterations to...
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Clubcard TV- not just another streaming service?
Last Friday our latest newsletter went out containing MD Rick Guttridge’s article on the importance of open-mindedness when it comes to securing media exposure. The point being that ‘audience, not...
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The Blagger’s Blog 7th June 2013
A weekly roundup of talking points, sans effort Thought for the week “We have never heard of PRISM… …We do not provide any government agency with direct access to our servers, and any government...
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T Time: Walther Mitty and the Strange Case of Prism Break II
With mirror-refined bonhomie and affected bemusement, a former UK secret service operative diverts attention from the British backdoor benefits of project Prism with a studied nonchalance. “The...
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How to sell people flying food with war machines
London, Present Day. Lunch Time. The atmosphere is calm, for now at least. Workers in the UK capital sit down at a table outside one of the city’s innumerable eateries, order their food and wait,...
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The Blagger’s Blog 14th June 2013
A weekly roundup of talking points, sans effort Thought for the week “Simply making exams harder does not guarantee higher standards nor mean that students will be prepared for a job… …Harking back...
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Facebook introduces hashtags to capitalise on TV habits
“Between 88 and 100 million Americans log in to Facebook every night during prime time TV hours, which represents a significant opportunity for broadcasters, advertisers and our other partners.” Or so...
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The Blagger’s Blog 21st June 2013
A weekly roundup of talking points, sans effort Thought for the week “Brazil woke up. The youth are going to the street, the workers as well, to construct a new fight. We are changing the history...
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